Celebrating the spirit of South Indian Cinema, IIFA
Utsavam felicitates and recognises achievers and their triumphs. Renault India is proud to be partnering with IIFA at such a platform, as it reflects Renault’s passion for cinema and culture.
We sponsored a cricket series between India and Sri Lanka in which Virat Kohli won the Man of the Series Award – a Renault DUSTER. The Indian cricket team was taken for a victory lap around the stadium with Mahendra Singh Dhoni behind the wheel of the Renault DUSTER. Renault has partnered with the prestigious ESPN Cricinfo awards which acknowledges world renowned cricketers for their performance and achievements in Test Cricket and ODIs in a calendar year. We presented cricketing legend, Rahul Dravid, with a Renault DUSTER for his unstoppable commitment to cricket.
We’ve partnered with ICICI bank in a major marketing led cross promotional campaign that will allow the bank's database to interact with us and our cars. This promotion will reach approximately 22 million customers of the bank across all tier I, II & III category cities.
Salman Khan and the Koleos
We unveiled the 2014 edition of our premium SUV, the Renault KOLEOS at the Star Guild Awards. The swanky SUV made a dashing debut with superstar Salman Khan. Salman was handed the keys to the all new Renault KOLEOS by Mr. Sumit Sawhney – Country CEO and Managing Director for Renault operations in India.
We’ve partnered with Linc Pens to organise a nationwide spelling bee contest in order to appoint students road safety ambassadors so they can spread the message to their schoolmates, friends and relatives.
F1 Caterham Paintshop
Our workshop in Noida received a special assignment during the 2013 Formula 1® Airtel Indian Grand Prix, painting two Caterham F1® chassis before the Grand Prix. This routine procedure is usually completed in Europe but logistical challenges made it easier for it to be carried out in India instead. Needless to say, they did a fabulous job.
Tour De India
We were the official automobile partner for the event. We provided cars for the lead convoy, the cycling teams and the Tour de India fleet in charge of recording the event. Some of our cars also received the special assignment of transporting VIPs like John Abraham.
Deepa Malik's Record Setting Drive
We were proud to have partnered with Deepa Malik, a well-known paraplegic motorsport driver and sportswoman, on her record-setting drive across India in a Renault DUSTER. This drive is part of WOW (Will on Wheels), a project initiated by the students of Sathyabama University which aims to create awareness on 'Ability Beyond Disability'. Deepa Malik together with Sathyabama University worked on modifying Deepa’s Renault DUSTER before her drive across the country.
SCALA's Mileage Record
The Renault SCALA broke the Limca record for the highest fuel economy achieved in India using a stock car by achieving a real world economy of 54.15 km/l in an un-modified Renault SCALA diesel sedan. The car covered the 62.28 km distance using only 1.24 litres, achieving a fuel economy of 54.15 km/l, which is 250.26% over ARAI certified figure. The distance was covered in 76 minutes.